I researched other volunteering brand identities to come up with our own unique, yet recognizable brand.
The name Equivol comes from: Equity + Volunteer = Equivol
Throughout the project, you will see the name Service Match, which served as a placeholder name for the app while we came up with the final name.
Our logo, the puzzle pieces, represents finding the perfect volunteer opportunity that fits into the user's life like a puzzle piece. The heart is a symbol of care and doing good.
The primary color salmon is a representation of hope and happiness, which are feelings we want to instill when users are searching for a volunteer opportunity.